{"title":"All","description":"","products":[{"product_id":"973","title":"973","description":"\u003cp\u003eF\u003cmeta charset=\"utf-8\"\u003eor many years we discussed the idea of launching a magazine that explores the creative culture of Cambridge. Then we designed it, printed it and gave it to worthy recipients. 973 is a self initiated project. It is a magazine that did just that. It defined culture in the widest sense, covering art, design, music, architecture, food and drink, technology and everything that occupies the intersections between. It was not defined by a format, or even a strict design, which was to evolve over time and react to the content.\u003c\/p\u003e\n\u003cp\u003eDespite it being very well received, reinforcing people's appetite for a thoughtful, design-led magazine that captures the creative culture of the city. The plan, which was for two issues to be created each year, with smaller pop-up publications happening on an ad hoc basis, was put on ice as client life took over\u003c\/p\u003e","brand":"The District Ltd","offers":[{"title":"Default Title","offer_id":52702809817425,"sku":null,"price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2437\/2049\/files\/CoverImage.jpg?v=1766980309"},{"product_id":"unfortunately","title":"Unfortunately","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWe wanted to conceive and design a printed piece that captures the essence of our practice; our love of people, language, and appropriate and understated design. It would be sent to key clients, prospects, partners and friends as well as offered for sale on The Brand Identity to like-minded peers.\u003c\/p\u003e\n\u003cp\u003eThe format felt spontaneous and fun, not measured or analytical. As such the medium was kept simple - a piece of newsprint that gave the concept an editorial and almost throwaway feel; tomorrow's fish and chip paper. It was designed (and produced) to be a moment in time.\u003c\/p\u003e\n\u003cp\u003eUnfortunately working in design isn’t always as glamorous as it may sound. We felt compelled to collect and collate all of the unfortunate emails that have landed in our inbox over the years, almost as therapy. They capture the rich tapestry of life covering ‘thank you but no thank you’, unavailable sanitary ware, unusable images and of course, the weather. In this paper we presented the good, the bad and the downright misspelt.\u003c\/p\u003e\n\u003cp\u003e Execution was simple. After playing around with various design aesthetics we decided they were trying too hard and that the content provided all the wit and effort required. Using a playful and bookish typeface Romee we simply set each 'unfortunately' in plenty of negative space, one per page, allowing the reader to easily digest and enjoy.\u003c\/p\u003e\n\u003cp\u003eThe paper has been met with laughter and knowing glances from fellow creatives (and home renovators). The first edition sold out quickly on The Brand Identity. Unfortunately has also been shortlisted by Creative Pool in the publications and direct marketing categories. We we\u003cmeta charset=\"utf-8\"\u003ere thrilled to receive an 'unfortunately on this occasion' response at the said awards ceremony.\u003c\/p\u003e","brand":"The District Ltd","offers":[{"title":"Default Title","offer_id":52702811259217,"sku":null,"price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2437\/2049\/files\/CoverImage_3944ef95-3567-4438-bda2-5a6a776ae1c3.jpg?v=1766980581"},{"product_id":"dear-santa","title":"Dear Santa","description":"\u003cp\u003eAn interest in people and the opinions and attitudes thereof, has always been a fundamental part of our DNA. As such we were interested in knowing what our neighbours and friends wanted for Christmas, be it material goods, societal change or something that defies description.\u003c\/p\u003e\n\u003cp\u003eWe called it a social experiment. We shared these anonymous requests online and our ‘favourites’in print. There were no parameters – we all know it's magic. For the benefit of this exercise  we asked everyone to assume they were on the good list. Now you have a chance to own a copy of this wonderfully festive and revealing booklet. \u003c\/p\u003e\n\u003cp\u003e150mm by 210mm, 54 page self cover printed on Winter \u0026amp; Co. Wibalin Recycled.\u003c\/p\u003e","brand":"The District Ltd","offers":[{"title":"Default Title","offer_id":52873862086993,"sku":null,"price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2437\/2049\/files\/Artboard14.jpg?v=1769102290"},{"product_id":"world-cup-book-2018","title":"World Cup Book (2018)","description":"\u003cdiv\u003eWill it ever Come Home?\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eIn our finite wisdom we decided to celebrate the World Cup 2018 by creating a new poster on every day of the tournament, which we pasted to the outside wall of our studio. Ranging from the surreal to the descriptive they captured a subjective analysis of what occurred on and off the pitch. Always transient, some required a knowledge of the beautiful game, others didn't. Some took two minutes to agree, others resulted from impassioned discussion over several hours. Our favourite response was from one passerby: \"When will this torture end - four times a day I feel like an idiot?\" Thankfully this opinion wasn't universal and they brought some enjoyment to some people, sometimes. Now you can own your very own copy.\u003c\/span\u003e\u003c\/p\u003e","brand":"The District Ltd","offers":[{"title":"Default Title","offer_id":53216876265809,"sku":null,"price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2437\/2049\/files\/WorldCupBook3.jpg?v=1772791748"}],"url":"https:\/\/shop.thedistrict.co.uk\/collections\/all.oembed","provider":"The District Ltd","version":"1.0","type":"link"}